Kraft Dinner’s “KD Battle Zone” Facebook App.
Client: Taxi
Over the course of 8 weeks, Kraft Dinner introduced five different “KD Battles” on its Facebook Fan Page. Each battle had a different media theme, and Facebook users were invited to upload their KD-themed media in the hopes of having it voted the winner of the battle based on votes by other Facebook users. Practically everything in the browser was controlled with jQuery and Ajax; from the initial Ajax grab and generation of each battle’s content to the entry forms as well as two separate, yet interconnected, carousel navigation systems, this app. really pushed my Ajax skills to their limits.
